The Age of Hyper-Personalization and Its Impact on UX

Today digital customers expect personalized experiences. 91% of consumers say they are more likely to shop with brands that provide offers and recommendations that are relevant to them*. With the ability to analyze and segment vast amounts of customer and prospect data, CDPs (Customer Data Platforms) provide a 360-degree view of a customer, including how they live and interact with a company. While CDPs are not new (first arrived on the marketing scene around 2013) they’ve become less of a buzzword and more of a staple in marketing organizations recently. We will dive deeper into how CDPs can impact user experience, and how they help brands to humanize relationships and to perform real-time customization of a customer’s buying journey. (*Accenture, Pulse Check 2018)

Speaker bio:
Claudio Baptista is a design leader with over 20 years of experience and extensive knowledge of user experience, product design, and creative strategy. Claudio is currently the Director of UX at GoPro, where he drives the user experience vision and digital transformation of the Direct-to-Consumer strategy. Prior to joining GoPro, Claudio was heading the UX design team for The Walt Disney Studios.

Zoom link will be shared with attendees prior to the event.