Product before UX: make better product decisions!

The crafts of product definition and user experience design are usually interleaving in mysterious ways.

Sometimes, as we start to realize a need for a new or improved product, we urge to jump into layouts. At other times, while designing the hierarchy pages for our app, we realize venues of the product definition that haven't been addressed yet.

In this meetup, we will focus on how we can become better product professionals. How we can define our product goals with simplicity, and how UX becomes much simpler, when we really honed on our business goals, users' needs and product flow. And how we are likely to fail miserably if we jump to heavy design too quickly.

David Katz:

David will teach you how to launch your startup five times faster. He will showcase examples of product launches that failed miserably, while others with which he succeeded thanks to lean thinking about users' needs, lean product definition and lean design. David will push you to touch the core users' needs faster, without significant investment of money and time.

David Katz is a 3 time entrepreneur, designer, developer and Google Campus (+ several accelerators) teacher. Held key roles for roughly two dozen products, some were and are used millions of times, some failed miserably.

Ofir Oron:

Ofir will demonstrate case studies of products he has brought from idea, through design to success. Having a combined product management and UX mindset, ofir will emphasize the importance of product decisions that impact the business outcome and product flow and in order to make better underlying decisions in ux and design.

Ofir has years of experience in product management and UX with MyHeritage, MySupermarket, oovoo, and dozens other startups as an independent consultant.