UX Joburg March 2021: The Scientific Method in Product Design with Adam Rotmil

The Scientific Method in Product Design is an interactive session with designer Adam Rotmil. It's for product designers and their colleagues who would like to level-up their product discovery skills.

You will learn actionable techniques that will make your product discovery more hypothesis-driven, and make your hypotheses more testable. You will also learn how to decide when you've learned enough that your hypothesis can inform a product decision - and how to put that into action. If your product team is doing some of these things but they feel a bit disconnected, this session is for you!

The session will include interactive activities and a Q&A, followed by some networking.

More about Adam:
Adam leads product design for a digital health initiative at AstraZeneca, a leading bio-pharma company. He has worked as a designer for 25 years - in many sectors including financial, government, healthcare, and education. Adam teaches design for the Master of Professional Studies program at Maryland Institute College of Art. He has also worked as a teacher of English language for four years. He studied at the Art Institute of Boston, Savannah College of Art and Design, Basel School of Design Switzerland, and Harvard University. Adam has published in Forbes Magazine, The New York Times, and was a contributing editor at Advertising Week. Adam lives in Maryland with his wife and daughter, loves to cook - and can't wait to travel again.

UX Joburg is proudly supported by Sand Dollar Design - a global design company. For more information visit www.sanddollardesign.co