Designing for the most aware generation

Sofiia Kaminska takes the audience through her journey of exploring how different generations shape and are shaped by their relationship with technology, from the optimism of early social media to today’s hyper-connected world.

Drawing from her Master’s research on digital well-being and her experience across corporate, agency, and startup settings, she unpacks how to design for the most digitally aware generations, address dark patterns, and create humane, sustainable UX that holds up in an age where trust is earned, not assumed.

This talk will be in English.

Speaker
Sofiia Kaminska works at the intersection of UX research, digital marketing, and design strategy, bringing over seven years of experience across corporate, agency, startup, and cultural projects. Currently Marketing & Design Manager at Viesus and Head of Sponsorship for the InCube Challenge, innovation competition from ETH Zurich.

Agenda

• 18:30 Doors open
• 19:00 Talk
• 20:00 Networking