For centuries, typography has shaped the way we ‘hear’ what we read. In our web work, though, we have had to balance our typographic desires with user experience and performance, knowing that every weight, width, or style of a typeface required a different file download. Variable fonts change that, as they include every width, weight, slant, and other permutation of a typeface, all in a single file not much bigger than a regular font file. Now beautiful web typography can be crafted to respond to screen size, language setting, even ambient light. I’ll show not just how far the new capabilities can take us, but how to make use of them right away.
Jason Pamental is a strategist, designer, technologist, and author of ‘Responsive Typography’ from O’Reilly and articles for publications and sites like Typecast, Fonts.com, .Net Magazine among others. Having worked on the web since 1994 in a range of capacities, he’s an overall web & typography nerd who specializes in being a generalist. Jason has led both creative and technical efforts for major universities, NFL and America’s Cup teams, Fortune 25 corporations and many others.