Effective Product Psychology & Design with Jerome Ribot

1900-1930 Pizza & Drinks
1930-1940 Introduction Albelli
1940-2100 Jerome Ribot
2100-2145 Drinks & snacks

• What we'll do
Jerome Ribot is a Mathematical Neuroscience Team Member of CIRB, co-founder and former Creative Director at Ribot – a design agency in Brighton – and the creator of Cognitive Lode, a resource that distills the latest behavioural research into helpful product advice to help humanity understand itself better. Jerome asks the key question – “How do we foster great experiences?” – and highlights a few simple techniques to help people take in and understand complex information. To start with, symbology and illustration are critical because humans – as a whole – are deeply visual thinkers. We generally find it much easier to understand and retain information if it is linked to some kind of visual cue.

In addition to this Jerome mentions what he calls “the Speakeasy effect” – essentially, that people find easy-to-understand words are more trustworthy, and thus are more likely to retain information framed using them. From here, Jerome then suggests a few more useful techniques (which are used on CogLode) which can help you reach your users.

Also see http://coglode.com