Get inspired by award-winning designs, research, and failure!

We are back with 4 inspiring talks you don't want to miss out on. The process behind award-winning designs, science of failure, curious case of an international research study, and lessons on dashboards!

15:00-15:15 - Intro by WBAA, ING
15:15-15:45 - When you don't need a dashboard
15:50-16:20 - Learning from failure
16:25-16:55 - Tidbits of UX research in crypto
17:00-17:30 - From Data to Visualization with Intent

"When you don't need a dashboard"

A dashboard is a common deliverable in our design space. At ING there is not a week where I don’t hear people talk about dashboards. But they are positioned as a solution and hardly ever solve a real problem. In this talk, I'll answer the question on how to best approach this prevalent beast, and how to fight the resistance.

By: Harm Jan Luth, UX Chapter Lead at ING

Bio: Over 15 years of experience in digital in different roles for corporates, startups, and everything in between. Started and built a design consultancy unit for Xebia, hopped over to ING to lead awesome designers and researchers to level up ING’s design maturity and make UX measurable and better aligned with the business. Exhausting curiosity and a more exhausting set of hobbies, PITA certified (Pain in The Ass) and proud father of 1 son, 1 chick, and 3 chickens.

"Learning from failure"

Researchers and designers are familiar with failure and its role in learning. It helps us make better products and services. And yet failure can seem scary in our own life. But what does learning from failure actually look like? This talk brings together knowledge from cognitive psychology, art, movies, and science on how to learn from failure. You will learn Why does Dilbert's author say 'Goals are for losers?' How are success, perfectionism, and mastery different, and what do they mean for you?

By: Beant Kaur Dhillon, Sr. Usability and UX Research Consultant

Bio: Beant is a Sr. user researcher, an artist, and the founder of altUXR. Having worked with the likes of Philips, Adidas and Ultimaker, as well as many medical start-ups, Beant has led end-to-end user research on a broad range of products, systems and apps, across the globe. She has trained 100s of people, conducts workshops on Creative thinking and listening skills, and writes altUXR–a series of bi-monthly emails and workshops on how to grow as a user researcher. Sign-up for her emails at tinyurl.com/altuxr

"Tidbits of UX research in crypto"

"I have used my cake to farm other tokens on pancake swap". 🤔 This talk unpacks this and other user feedback from cryptocurrency users from Nigeria to China and Venezuela. The feedback will guide us through real-world use cases of 'Web3'. We'll scratch the surface of (Ethereum) blockchain, cryptocurrency, and privacy-preserving peer-to-peer applications. As well as how these technologies affect UX research and data science.

By: Hester Bruikman - Pagán, Freelance UX Researcher at Status

Bio: Hester is a freelance UX researcher. She’s been working for Status (status.im) with the aim of making the decentralized web human-friendly since January 2018. She holds an MSc in Psychology, a PDEng in User System Interaction Design and over the past 10 years has supported product teams at Philips, ING, City of Amsterdam, Facebook and other organizations through UX research.

"From Data to Visualization with Intent"

In this talk, Jan Willem will take a deep dive into the design space of data visualization design, and explore the process and design choices involved in creating custom data visualizations.

By: Jan Willem, Data Experience Designer @ TULP interactive

Bio: Jan is an award-winning independent data experience designer from The Netherlands (TULP interactive). He has been creating custom data visualisations professionally for 10 years. His clients include Google, Scientific American, Nature, NS Dutch Railways, and many others. His work has been published in books and magazines and shown at exhibitions, such as Ars Electronica.