Mind the gap: Using research to bridge user expectations and AI conversation...
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Lena Koftaylova: Product Design Manager @ Cognizant
Mind the gap: Using research to bridge user expectations and AI conversation capabilities
This talk combines theory and practice to show how user interviews, testing, and desk research uncover what people really need from AI assistants. These insights drive ideation and prototyping, leading to practical design patterns, like refining tone, handling errors, and structuring dialogue, to make AI feel more natural and easy to use.
About Lena
Lena is a product design leader with a decade of experience crafting end-to-end user experiences for complex, data-intensive applications across B2B and B2C markets. Experienced in shaping product vision from 0 to 1, particularly in Banking, FinTech, Energy and tech consulting.
Mind the gap: Using research to bridge user expectations and AI conversation...