Make Service Design Cool Again: Service Sprints - Ross Phelps

Description:
Service design has lost its edge: too slow, too safe, and too stuck in theory. I'm on a mission to change that.

In this fast-paced talk, I’ll introduce Service Sprints: a high-impact framework that slashes delivery timelines from months to just five days. You’ll see how combining AI, experimental methods, and bold facilitation unlocks real momentum, faster decisions, and tangible outcomes.

Whether you’re in-house, freelance, or agency-side, you’ll leave with practical tools to sell in, run, and scale Service Sprints inside your organisation or with clients. It’s time to make service design cool again, come see how.

About Ross:
Ross Phelps is a Strategic Design Lead on a mission to make service design cool again.

With 17+ years’ experience across energy, retail, and government, working for organisations which include British Gas, Tesco, NEOM and BP. He blends AI, agility, and creativity to deliver bold outcomes at scale, fast.

He’s the creator of Service Sprints, designed to fix broken services in just five days.