Next-Level UX: Harnessing AI for Smarter Research and Rapid Prototyping

Next-Level UX: Harnessing AI for Smarter Research and Rapid Prototyping

By Emma Verrecchia, Head Of User Experience at PubNub

The way we design is changing. In this talk, we'll go beyond the limitations of standard prototyping and explore how AI is fundamentally redefining the UX workflow. I will share hands-on learnings from my team’s experience experimenting with various AI tools, and we'll dive into the best practices for prompting to get the results you need.

You'll discover how to get a working prototype in minutes, gain deeper user insights, and improve collaboration with engineering and product teams. This is a talk for anyone ready to embrace AI as a powerful new method for unlocking a more strategic and impactful UX practice

About Emma

Emma Verrecchia is Head of UX at PubNub, bringing over a decade of experience from diverse fields including video games user research, enterprise UX at IBM, and designing for education at Pearson. She is passionate about translating product visions into tangible, delightful experiences that deliver real business value. Emma thrives on building and scaling global UX teams, fostering design-first cultures, and championing user-centricity. Currently, she is on a mission to explore and share how AI can unlock deeper insights and accelerate prototyping.

7.00pm - Doors open. Join us for drinks and friendly chat with peers
7.30pm - Talk starts
8.30-9pm - Ends

Thank you Fruto (UX Design) for sponsoring UX Oxford!