Cracking the Case for Strategic Research with Dr. Ari Zelmanow

What does it mean to do truly strategic UX research—and how do we stay relevant as our field evolves? Join us for a lively and thought-provoking conversation with Dr. Ari Zelmanow as we explore the future of UX research in an era shaped by AI, shifting expectations, and the need for stronger business alignment.
We’ll get into why repositioning ourselves is more important than ever, how to navigate the rise of AI, and why Ari, once a strong critic of research democratization, has changed his mind. Expect a thoughtful, honest conversation full of practical takeaways and maybe a few spicy opinions.
Whether you’re just starting out or have been doing this for years, this is for anyone who wants to do more meaningful work and stay ahead of what’s next.

About our Guest Speaker

Dr. Ari Zelmanow is the Sherlock Holmes of consumer and market behavior. As a retired criminal investigator turned customer investigator, he uses detective-grade investigation techniques to rapidly uncover clues to business growth.

He has built and led teams that have delivered value at Twitter, Twilio, Indeed, Panasonic, and more. When he isn’t sleuthin’, he guest instructs for the world-renowned NN/g. He believes in truth, justice, the Oxford comma, and NY-style pizza.

We’d love to have you with us for this one. Bring your questions, your curiosity, and come crack this case together. Looking forward to seeing you there!

Cheers

Marie-Aude and Aga