UX ROI - Expert talks

This meetup is provided by www.testingtime.com.

> Talk #1: UX ROI: What it really means and to whom.
Sean McSharry, UX Strategist, Researcher and Architect with over 10 years experience with well known brands such as Microsoft and Sky.

> Talk #2: How to track ROI from your user journeys.
Steven Kent is one of only a small number of ConversionXL-certified optimisers in the world working at Chief Nation.

> Abstract Talk #1
What is the “investment” that UX needs to return on? We think of ROI as profit or savings, but that's just at a broad business level. Ultimately it has dollar value but initially that’s not the currency. How do you measure it, communicate it and evaluate it’s delivery? You can’t deliver UX ROI without delivering great UX and you can’t deliver great UX without the project departments embracing UX.

#Sean has consulted at many companies and sectors across the world, including Microsoft, Adobe, Sky, CERN, Barclaycard, AKQA, Bayer, BBC, Ford, BP, Tottenham Hotspurs and more.

He comes from a broad business and technology background. For the last 10 years he has focused exclusively on UX and is a regular blogger and evangelist on the topic. He is also a member of the Pistoia Alliance UXLS advisory body, a group that advises the pharma industry on best practices. He is a published author for Apress, has been a technical reviewer for Software Development Journal, and organised and run Adobe Developer and Designer user groups.

> Abstract Talk #2: How to track ROI from your user journeys
Covering areas such as creating goals in Google Analytics and Google Tag Manager (to measure conversions, engagement with the page), tracking user behaviour from different channels (organic v paid-for), and being able to trust your data (filtering out bots or hits from your team).

#Steven is one of only a small number of ConversionXL-certified optimisers in the world. Steven manages and optimises websites for Chief Nation, a B2B marketing agency with global tech clients including Microsoft, Vodafone and Virgin Media Business. Previously Steven ran his own conversion optimisation and copywriting business, where he worked with startups and SMEs on website launches, growth and optimisation.