UX Salon Barcelona

Challenging the UX Mantras

Thu, Mar 19 · 6:30 PM CET

Elisava, Rambla, 30, Barcelona, ES

UX Salon is thrilled to welcome you to a special event in collaboration with Masters in Design for Responsible AI hosted at the beautiful auditorium at Elisava.

Speaker
In this talk by Irene Pereyra, a heretic’s stance is taken on the sacred mantras of UX such as “Good UX is simple,” “Good UX is universal,” and “Good UX is intuitive,” challenging them one by one. Through client and personal projects, the argument is made that good UX design is neither universal nor timeless, but situational and shaped by the context of the here and now. The audience is invited to reconsider what “good” truly means in digital design today.

Irene Pereyra is the co-founder of the independent design studio Anton & Irene and the author of Universal Principles of UX (Quarto, 2023), with a second book, The Accessible Design Reference & Specification Book, forthcoming in summer 2026. She is also a member of Alliance Graphique Internationale (AGI).

Irene also works at the intersection of design and policy with the Danish think tank 21st Europe, where she contributes to speculative design Blueprints exploring how Europe is rethinking policy, technology, and design. Her work focuses on making complex systems understandable, human, and future-focused.

Hosts
Iris Latour, Director of Research @ THEFT studio is a UX research leader working at the intersection of AI, product strategy, and responsible innovation. She is also a student in the MDRAI program, focusing on ethics, systems thinking, and the long-term impact of AI on people and organizations.

Andres Colmenares, Director of MDRAI @ Elisava is a strategist and creative foresight consultant who has built learning programs from concept to reality at leading design schools and curated gatherings that bring creative communities together. He works at the intersection of futures thinking, strategic design and responsible tech, focusing on collaborative learning, critical thinking and understanding the socio-ecological impacts of AI systems and digital technologies.

Master in Design for Responsible AI by Elisava is a pioneering blended-learning program, created in collaboration with IAM, for future leaders of responsible tech looking to develop the critical skills, knowledge and networks needed to design, implement and govern AI systems in ethical, responsible and creative ways.

Location: Elisava School of Design and Engineering, La Rambla, 30, 32, Ciutat Vella, 08002 Barcelona

To join us, just:

✅ RSVP here on Meetup
✅ Answer this form

What’s Happening?

• Keynote Talk: Irene Pereyra on Challenging the UX Mantras
• Hosts: Iris from UX Salon and Andres from MDRAI
• Interactive Q&A: Get your questions answered
• Community Networking: Connect with fellow designers, AI specialists, and UX thinkers

Details:
** Date: Thursday, March 19, 2026**
⏰ Time: 18:30–21:00
** Location:** Elisava Auditorium, La Rambla, 30, 32, Ciutat Vella, 08002 Barcelona

Why You’ll Love It:
Hear from AI and UX specialists

** Agenda:**
18:30 – Door Opens
19:00 – Introduction
19:15–20:00 – Talk & Q&A
20:00–21:00 – Socialization & Fun!

Educational partner:
Interaction Design Foundation
Uxcel

P.S. Please make sure to show up on time.

If we reach full capacity, we'll not be able to let you in, even if you have a ticket!