Legal UX: Protecting Your Work, Your Brand & Your Ideas

About the talk
Legal topics are often treated as something that comes after design, product, or branding. In reality, every UX decision, every deliverable, and every shipped product already creates legal consequences, whether we notice them or not.

In this talk, Neena Kaiser, Ryccardo d' Alessio, and Tadas Zukas explore the intersection of Legal × UX × Product × Personal Brand, focusing on real situations designers, founders, and builders face every day.

Rather than legal theory or scare tactics, the session is grounded in concrete cases: ownership of design work, intellectual property pitfalls, client conflicts, branding protection, and the moments where teams realize too late that legal clarity should have been part of the process from day one.

Through a live case example from Do Your Order, the speakers will show how legal thinking can actively support product growth and marketing instead of slowing it down. The session also introduces Juriscope, a legal-orientation tool designed to bring clarity to complex legal questions, demonstrated live using real UX- and product-related scenarios.

The talk will also open space for discussion and feedback: how legal tools should be designed, what designers actually need from legal support, and how we can make legal experiences more transparent, accessible, and human.

---> This will be an open space, bring questions you would like the experts to Answer.

Expect practical takeaways you can immediately apply to your own work, whether you’re freelancing, building products, scaling a startup, or shaping your personal brand shared through real cases, real trade-offs, and honest conversations.

About the speakers
Neena Kaiser
Managing Partner at Juriscope and Global Transformation Leader. Neena shapes how emerging technologies become shared infrastructure. Her work sits at the intersection of law, technology and human-centered systems. She focuses on how responsibility, authorship, and trust are designed, distributed and sustained.

Ryccardo d' Alessio
Founder of Do Your Order. Ryccardo brings a founder’s perspective on building products, brands, and businesses and the legal blind spots that often appear when ideas move from concept to market.

Tadas Zukas
Senior Legal Counsel, CSP Senior Fellow, author specializing in sustainability, transition and impact finance. He will talk about his personal practical lessons learned from his real-life experiences at top tier global business organizations as a user of LegalTech tools and creator of legal content.

Juriscope
Juriscope is a legal-tech initiative aimed at democratizing access to legal knowledge. By combining legal expertise with thoughtful product design, Juriscope helps people understand their legal position early, before problems escalate and costs explode.

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💬 The Talk is in English
📍 *Note* The event is happening in a new room *note* The event will be held at ETH Zürich Maschinenbau ML, Room F36
We kindly ask you to arrive 10 minutes early of the event start, so everyone can find a seat due to high attendance. Thank you!