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Join Danny Setiawan, former Head of UX at Americaneagle.com and founder of UXSG, for an insightful exploration of how generative AI is reshaping UX design practices. Drawing from his experience leading multimillion-dollar UX transformation projects and pioneering GenAI integration in enterprise environments, Danny will share practical insights on effectively incorporating AI tools into UX workflows while maintaining design quality and team efficiency.

# Session Overview:
## Practical Applications of GenAI in UX Design (30 minutes):
Drawing from real-world implementations, Danny will demonstrate how his teams achieved 300%+ increase in efficiency while maintaining exceptional quality through strategic AI integration:
- Accelerating research synthesis and insight generation
- Streamlining design system documentation
- Enhancing prototyping and iteration cycles
- Implementing effective prompt engineering for UX tasks

## Building Future-Ready Design Teams (15 minutes) Based on his experience building and scaling UX teams, Danny will discuss:
- Developing team structures that leverage AI effectively
- Training designers to work alongside AI tools
- Creating processes that maintain design quality
- Measuring success in AI-enhanced workflows
- Preparing for emerging AI capabilities

## Interactive Q&A (15 minutes)
Open discussion focused on practical implementation challenges and opportunities, drawing from Danny's extensive experience in fintech, digital media, and enterprise software environments.

# Who Should Attend This session is ideal for:
- UX leaders managing design teams
- Designers integrating AI into their workflow
- Product managers overseeing design processes
- Design system architects
- Anyone interested in scaling UX practices