UX Talks: Joyce Croft, Senior Lead Human-Centered Designer at NASA

A Q&A session with Joyce Croft, Senior Lead Human-Centered Designer at NASA Jet Propulsion Laboratory (JPL). This will be a great opportunity to hear more about Joyce's career journey and ask some questions of your own.

Joyce Croft is a Senior Lead Human-Centered Designer at NASA Jet Propulsion Laboratory (JPL) in Pasadena, California. She is working to drive the success of human-centered design across the organization. As the Lead Designer for the Innovation Foundry Concept Office, Joyce’s positive energy brings people together to deliver valuable product solutions to JPL’s complex mission development processes and systems. She specializes in building trusting relationships that improve workplace culture and increase buy-in for design.

Before JPL, she worked as a multi-disciplinary designer in Silicon Valley in startups and Fortune 500 companies. As Head of Design at PagerDuty, Joyce led a successful rebrand that helped the company go public in April 2019. She received a US Patent for creating a component library for the cloud-based content authoring platform, Inkling Habitat™. As a Senior UX Designer at Google and Amazon, Joyce helped deliver consumer products, Google Play Instant Apps, and Amazon’s Visual Search to millions of users.

Recognizing that strong interpersonal skills are key to being seen as a leader, Joyce speaks regularly on how authentic communication and connection can elevate individuals into leadership roles. She was a featured speaker at Figma's Config 2024, as well as industry conferences like DDX San Diego and UXDX. She also shared her expertise by teaching a masterclass for the Interaction Design Foundation (IxDF).

When she’s not working, Joyce is either playing tennis or training for her next marathon. She also loves flying and is always traveling to her next destination. Joyce has a BFA from ACA (Atlanta College of Art). You can see her work on her website and connect with her on LinkedIn.