UX Talks: Creating meaningful personalisation in AI products
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How to Create Meaningful Personalization in Your AI Products
Prama Neeraja, Staff UX Researcher at Hubspot
Prama has spent the past decade helping companies like HubSpot, Meta, Zalando, and Uber connect more closely with their customers. She has led research that has shaped billion-dollar product decisions, but what truly drives her is building practices that integrate research into everyday decision-making. Whether it’s setting up programs from scratch, mentoring researchers, or working side-by-side with designers and PMs, she loves turning messy human stories into clarity that teams can act on.
Product Design
UI/UX Design
User Research
UX Design
Researchers