UX writing meets SEO – United by content

Join us for a special edition: We're teaming up with the SEOnerdSwitzerland meetup to bring together UX writers and SEO experts. We will welcome a UX writer and an SEO expert for two exciting talks and a panel discussion.

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Talks

AI & Search: How it’s changing user behavior – and the web (Barbara Müller)
Artificial intelligence is changing how we search for, find and consume information – with far-reaching consequences for SEO, content and user experience. What does this mean for the future of the web? What are the opportunities and challenges for companies and content creators?

Beyond AI: Leveraging internal expertise for trusted content (Nic Glauser)
In a world increasingly shaped by AI, expertise and trustworthiness are crucial for effective SEO content. This talk explains why involving internal experts is essential and provides practical approaches for supporting them in creating content that is both user-centric and optimized for search engines.

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Speakers

Barbara Müller is a Senior Experience Consultant and UX Writer at relyz. She creates digital experiences with a customer-centric mindset and a content-first approach. By combining strategic thinking with linguistic clarity, she helps create seamless, human-centered products and services.

Nicolas Glauser is Co-Founder and Digital Marketing Consultant at flin. He specializes in digital strategy and SEO, supporting companies to improve their online presence and achieve sustainable growth.

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Agenda

• On site door opening will be at 17:30 Swiss time (CEST).
• Start of the event and virtual door opening will be at 18:00 Swiss time (CEST).
• Apéro and networking from ca. 19:30 until 20:30
• Closing door at 21:00

Joining on site
The event will take place in Zurich at Liip's office.

Joining online
If you'd like to join online, send a quick message to Lara from the organizing team. You don't have to register for the event as such, we'll send you the link via DM.

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Our Meetup is entirely volunteer run. In order to finance things such as license costs and our Meetup subscription, we're asking for a small fee (CHF 5) from participants. If this prevents you from joining us, please send us a quick message and we'll sort something out together!