Name: DIY Usability Testing, Prioritizing UX Issues, and Conversion Optimization!
Start: 2015-07-27T18:00:00-04:00
End: 2015-07-27T20:30:00-04:00
Location: Optoro

Our first ever speaker event. Join us at Optoro's office to listen, learn, and celebrate our craft. The venue, snacks, and beverages will all be complimentary thanks to Optoro (http://optoro.com/)!

6:00-6:30: Enjoy snacks, beverages, and get comfortable

6:30-7:00: DIY Usability Testing on a Budget by John Zoshak

7:00-7:30: So Many Issues; Where Do We Begin by AJ Siegel

7:30-8:00: Conversion Rate Optimization for Fun and Profit by Albert Wavering

8pm and on: UX Happy Hour

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#1 - DIY Usability Testing on a Budget

by John Zoshak | @JohnZoshak (https://twitter.com/JohnZoshak)

Walks folks through the DIY usability testing methodology we recently employed at FiscalNote. Based on Steve Krug's methodology outlined in Rocket Surgery Made Easy with some tweaks for an enterprise-focused web application.

This might be a "no duh" for this type of crowd but I'm happy to come give the talk if you guys think it would be useful.

About John

Product and Policy at FiscalNote. John enjoys bridging the gap between policy and tech every day at FiscalNote. He received his J.D. from George Mason University School of Law and his best friend is his greyhound, Rocketflamingo.

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#2 - So Many Issues; Where Do We Begin

by AJ Siegel | @ctuxpa (https://twitter.com/ctuxpa)

An exploration into different methodologies for rating and prioritizing usability issues. AJ will explore different existing methods and how he came to settle on a severity and complexity matrix, how the matrix works and how you can apply it.

About AJ

AJ is the head of the User Experience practice at comScore in Reston, VA specializing in the design of B2B web applications that help our clients understand how people navigate the digital world. Prior to comScore, AJ was the Director of User Experience at Travelers in Hartford, CT where he also ran the Connecticut chapter of the UXPA.

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#3 - Conversion Rate Optimization for Fun and Profit

by Albert Wavering | LinkedIn (https://www.linkedin.com/in/albertwavering) | Personal Site (http://www.albertwavering.com/)

Want to start optimizing your user journeys, but don't know where to start? In this talk, Albert will introduce a framework for identifying the most valuable testing opportunities on your site or application and turning that into a testing calendar. Starting with pageview data, we'll walk through more advanced analytics to identify user flows and specific pain points that merit experimentation. He'll also talk about ways to smartly integrate analytics into your site or app so that you have the numbers you need when you need them.

About Albert

I'm a digital analyst at Viget, an independent product development shop. I help measure the products we build for startups, nonprofits, and brands, and use data to help them improve their online marketing.

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$1:

This fee is purely to make sure those who register do attend. After some A/B testing, charging a dollar helps attendance so that we don't over-order food.

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Web Design

Information Architecture

Interaction Design

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Usability

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Mobile User Experience

DIY Usability Testing, Prioritizing UX Issues, and Conversion Optimization!

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