Demystifying Content Design

It might sound counter-intuitive, but good writing doesn't start with good sentences. To design effective and impactful product copy, you first have to gather the right information, pay attention to how you're organizing it, and choose your key terms carefully. Then? You write sentences.

Whether you write product copy all the time or only ever use lorem ipsum in your designs, it's important to understand how the words come together. Brooke McAdam, content designer at M&T Bank, will walk you through a typical content design workflow, and then it will be your turn to give it a try!