Human & Machine: AI's Impact on Innovation & Teams - Barcelona UXDX Community

2025 is here! This is a monthly, in-person series specifically focused on helping product teams in Barcelona to bridge the gap between UX, Product, Design, and Dev, and to build better products faster, together.

SECTIONS:
18:00 - 18:20: Registration and networking
18:20 - 18:35: Welcome talk from our ambassadors: Kevin Hawkins, VP of Product Design & Research @ Monta; and Meltem Naz Kaso, UX Career Coach.
18:30 - 19:00: Talk 1 by Sena Aydin Bergfalk PhD, Sr. Service Designer @ Sngular |"What does it really take to collaborate within cross-functional teams?"
19:00 - 19:30: Talk 2 by Stefania Russo, Global Internationalization Manager @ Expedia Group |"Machine Translation and AI's impact on content in products"
19:30 - 19:35: Closing Remarks by Ambassadors
19:35 - 20:30: Networking and close

Talk 1 Description:
Sena, trained as a cultural anthropologist, connects the dots between user needs, stakeholder demands, business goals, and technical possibilities to build the right product or service and build it right. In this talk, she’ll explore practical strategies and actionable frameworks inspired by service design and systems engineering to break down silos, align priorities, and foster true collaboration—enabling cross-functional teams to deliver solutions that are innovative, scalable, and meet both user and business needs.

Talk 2 Description:
Stefania, former Head of UX Content at Glovo, will explore the intersection of localization and engineering in scaling a global platform. She will highlight how she leveraged advanced engineering solutions, including machine translation systems, to tackle the complexities of entering linguistically diverse markets while at Fedex, Booking, and Glovo. It's extremely important to have close collaboration between engineering, UX, and content teams to build robust pipelines that automate localization workflows, ensure quality at scale, and maintain agile product development cycles. Lastly, she will share strategies for integrating localization tooling into the broader engineering architecture.

Learn more about UXDX on the website: https://uxdx.com/community/community-Barcelona-2025-23-01/

Thank you Le Wagon for supporting and hosting the event.

Hope you can join us!