UXDX - From Insights to Impact: Measuring What Matters to Drive Behaviour

Agenda:
17.30 - 18:00: Registration & Networking
18:00 - 18:05: Welcome talk from our ambassadors, Victor Petrichenko, Snr Quant Researcher at SumUp and Pauline Keating, UX Research Coach & Consultant.

18.10 Talk #1: Drivers of Behavior Change
Speaker: Deniz Kartepe, Staff UX Researcher, Miro
'Drivers of Behavior Change' is an encompassing behavioural survey of human psyche that aims to understand the lever behind decisions changes in attitude and perception.

Through dissection of the Perceived Value and Perceived Effort matrix using novel and foundational methodologies, we will aim to lift the veil in front of human behaviours and understand which lever we can use to design for change for good

18.35 Talk #2: You can't change what you don't measure
Speaker: Sven Assmann, BTP Cross-Experience Design Lead, SAP

In this talk, Sven shares how SAP approaches usability within its Business Technology Platform from both a quantitative and collaborative perspective. From UX KPIs and surveys to dashboards, closed feedback loops, and user research panels, he demonstrates how structured measurement creates visibility — and accountability — for experience quality. At the same time, he highlights how this data-driven mindset integrates into a harmonized operating model, where user journeys and service blueprints are co-created as part of a shared product vision.

19.00 - 19.50 Networking