Crafting Products with Purpose: From User Research to Real-World Impact

An in-person series focused on helping product & engineering teams in Copenhagen bridge the gap between UX, Product, Design, and Dev, and to build better products faster, together.

Please Note:

• Your registration is subject to approval by the host.
• The event address will be provided by email. please fill out this form prior to the event and the location will be sent to you.

SECTIONS:

17:00 - 17:20: Registration & Networking

17:20 - 17:30: Welcome talk from our ambassadors: Tali Melchior, Director of Product Management at Texthelp.

17:30 - 18:15: Talk by Helena Linde Pedersen, User Research Manager at Pleo - "Mobile ethnography for strategic product development"

In this session, Helena will provide an introduction to mobile ethnography, an incredibly powerful method for building user and customer empathy, and will share her experience using the method for strategic product development.

18:15 - 19:00: Talk by Andreas Reventlow, Co-founder of Kople- "A Tale of Two Startups: How scratching your own itch can lead to great products but for small markets"

Hear firsthand from Andreas, the co-founder of a mission-driven company that set out to connect immigrants with lonely elderly individuals, only to find themselves creating a tech product in response to an emerging need. Discover the rewarding journey of product development, the unexpected challenges of targeting a niche market, and the valuable lessons learned along the way.

19:00 - 20:00: Networking and pizza

Thank you Pleo for supporting the event.

We hope you can join us!