Supporting business decision-making through data-driven investigation

Supporting Business Decision-Making Through Data-Driven Investigation
How can UX professionals influence business decisions, demonstrate impact, and build trust in organizations where data, research, and design are not yet central to decision-making?
Join us for an evening of insights and practical strategies from industry experts working in complex product environments.

Guest Speakers

Márcia Marranita, Senior UX Researcher at Nokia
In complex and enterprise environments, UX research often competes with business pressures, technical constraints, and legacy processes. Márcia will explore how to:

• Balance user insights with business realities
• Demonstrate the real impact and value of UX research
• Gain leadership buy-in where UX is not yet a primary decision driver

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Gustavo Silva, Product Designer at VoxSmart
Many teams want to be data-driven but lack analytics tools or research infrastructure. Gustavo shares how a UX Lab used lightweight experiments and usability testing to prove design impact while redesigning a legacy platform.
In this talk, you’ll discover:

• How to generate evidence through simple experiments
• Ways to speak the business language and demonstrate design value
• Practical steps to move UX from “making screens” to creating measurable impact — even without existing data

Agenda
18:00 — Arrival & Welcome
18:30 — Márcia Marranita's presentation
18:55 — Gustavo Silva's presentation
19:20 — Fireside Chat & Audience Q&A
19:40 — Networking, Drinks & Conversations with speakers and attendees

Who Should Attend
This meetup is ideal for:

• UX Researchers & Designers
• Product Managers
• Digital & Design Leaders
• Professionals working in complex or enterprise environments

Hosted and Sponsored by:
The amazing Nagarro team in Lisbon:
R. Cap. Leitão 21, 1950-050
This event is free, but spots are limited ‍so grab your spot today!