Creating Sticky, AI-Enhanced Products: From User Behavior to Business Impact

**IMPORTANT NOTE** Event registration must be completed HERE on the UXDX website.

We'll be hosting this event in Priceline's iconic offices, The Empire State Building. For security measures, every attendee must register their attendance on the UXDX website above.

SCHEDULE:

6:15 - 6:50: Registration & Networking
6:50 - 7:00: Welcome talk from our ambassador: Ryan Leffel, Head of Design at Priceline.

7:00 - 7:30
Connor Joyce, Senior User Researcher at Microsoft.
"The Art and Science of Building AI-Enhanced Features"
This presentation shifts the focus from vanity metrics to genuine behavioural change, introducing a framework that ties feature success to user behaviour and business impact—called the User Outcome Connection. It also explores when and how to use AI to create transformative features.

7:30 - 8:10:
Join Kevin Heery, CPO of Priceline, and Michelle Parsons, CPO of LEX as they are interviewed by Lori Bernstein, VP of Product Management of Priceline.
"Building Sticky Products: The CPO's Guide to Irresistible Products"
Join the two for an insightful deep dive into the art of building sticky products In this dynamic conversation, these industry leaders will unpack the secrets behind creating products that users can't resist coming back to, learn the;

• Psychology of user loyalty and how to foster it
• Effective testing strategies to refine your product's stickiness
• How to achieve the delicate balance between user desires and business objectives

8:10 - 9:00: Networking & Idea Sharing.

Thank you to Priceline as always for supporting our New York events.

See you there New York!