Design Led AI: Embracing Business for Greater Impact

## Details

**IMPORTANT NOTE** Event registration must be completed HERE on the UXDX website.
We'll be hosting this event in Priceline's iconic offices, The Empire State Building. For security measures, every attendee must register their attendance on the UXDX website above.

SCHEDULE:
6:15 - 6:50: Registration & Networking
6:50 - 7:00: Welcome talk from our ambassador: Ryan Leffel, Head of Design at Priceline.
7:00 - 7:30
Jose Coronado, Head of Strategic Planning & Operations, Target
"Flipping the Script: How Design Teams Can Embrace Business for Greater Impact"
In this session, Jose Coronado, an accomplished design leader and former Head of Strategic Planning and Operations at Target, will challenge traditional narratives about the relationship between business and design. Jose advocates for a shift from expecting businesses to "embrace design" to empowering design teams to embrace business. Drawing on lessons from his career, including building design teams from scratch and turning around underperforming ones, Jose will share actionable strategies for aligning design with business goals to drive measurable outcomes. This talk will inspire attendees to rethink how they articulate design's value and foster stronger cross-functional collaboration.

7:30 - 8:00:
Emerson Taymor, SVP, Global Sales & Marketing
Infobeans
"Design-Led AI: How to Build AI Experiences That People Trust"
AI has a trust problem. And you probably have hype fatigue. Unlike regular software, AI doesn’t always do the same thing. It can change how it behaves based on the data it gets and how people use it. In this talk, I’ll share a proven process that delivers business results with AI. Design-led AI prioritizes building trust, proving ROI and finding small wins with the data that you have to build momentum. You’ll learn how to select the right use case to set your project up for success, design and validate trust into every interaction, and ensure your first success isn’t your last.

8:10 - 9:00: Networking & Idea Sharing.
Thank you to Priceline as always for supporting our New York events.
See you there New York!