Where Design, Code, and Data Shape Strategy

IMPORTANT - The venue is the Empire State Building and so event registration must be completed HERE on the UXDX website. Your email will be provided to the building security for entry and QR code access only.

### 6:15 pm Registration & Networking

### 6:50 pm Welcome and Opening

Ryan will share goals for the New York community and hopes for you joining and what you should get from the experience
Ryan Leffel Head of Design Priceline

### 7:00 pm Designers Who Code / Coders Who Design

A candid conversation on what happens when design and development overlap. Join this fast-paced panel as we explore hybrid roles, collaboration habits, and how AI is reshaping the craft—and the teams behind it.
Wesley Martin, Director Of Product Design and Creative Strategy, Priceline
Steve Dalonzo Principal Software Engineer Priceline
Natalya Shelburne, Product Design Manager, Design Systems, Datadog
Ashton Coghlan, Associate Director, Design Systems, Verizon

### 7:30 pm From Data to Decisions: Building Systems That Learn, Adapt, and Drive Business Value

How do you build a business that learns?
This session explores Chris Wiggins perspective on design KPIs, experimentation systems, and operating models that move teams from reporting to real-time adaptation turning data into decisions that drive impact.

Allie Dixon, Director, Commercial Strategy, Priceline

Chris Wiggins, Chief Data Scientist, The New York Times

### 8:10 pm Closing Thoughts

Ryan will summarize his thinking on the event and key lessons to consider

Food, drinks and networking