Designing Smarter: From Eye Tracking to AI-Driven UX
Details
IMPORTANT: This event is free, but our host Docusign requires all attendee names and emails in advance for building security.
Please register here with your email so we can forward it:
https://uxdx.com/community/community-seattle-2025-04-12/
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✨ THE TALKS ✨
Xuan Zheng, PhD – Senior UX Researcher, Instacart
➡️ Practical Eye Tracking for Product Teams
Eye tracking reveals what truly captures user attention, but how do you turn those insights into action? Xuan shares a case study in how to run, analyse, and apply eye tracking tests that help teams improve usability, engagement, and design decisions.
Sayena Majlesein – Principal Product Designer & AI UX Engineer, Microsoft
➡️ AI-Driven Process Change in UX
AI is reshaping how design teams work, from research to delivery. Sayena explores how automation and generative tools can accelerate workflows, boost quality, and free teams to focus on creativity and strategy, drawing from real-world enterprise examples.
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### 📍 Event Details
Join the Seattle UXDX community for an evening of learning, inspiration, and connection as we explore how data and AI are changing the future of design.
Agenda
5:30 – 5:50: Registration and networking 🍷🍕
5:50 – 6:00: Welcome from UXDX Ambassadors
6:00 – 6:30: Practical Eye Tracking for Product Teams – Xuan Zheng, PhD
6:30 – 6:35: Talk transition
6:35 – 7:05: AI-Driven Process Change in UX – Sayena Majlesein
7:05 – 7:30: Networking and close
📍 Location: DocuSign, 999 3rd Ave #1000, Seattle, WA 98104
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🙌 We hope you can join us for an inspiring evening of learning and connection!
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ℹ Find out more about us: https://uxdx.com
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ABOUT UXDX
UXDX’s mission is to help companies shift from delivering software through projects to empowering autonomous product teams.
We host global conferences across the USA, EMEA, and APAC, as well as over 150 free community events each year—bringing together UX, Product, Design, and Development professionals to share how they’re enabling faster, more customer-centric product delivery.
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