UX Research: From Insight to Impact

👋🏻 We cannot believe it. We're at the last UX Salon Halifax meetup of 2022. Thank you to all those who have supported us, both virtually and in person! It's been so wonderful to connect with our community again.

Join us on Tuesday, November 29th at 7:30 PM as we hear and learn from Dr. Simon Landry, a Senior UX Researcher with Thomson Reuters.

The aim of UX is to meet the end user's needs through the best experience possible. Often, the best way to understand the end user's needs is through UX research (UXR). However, for UXR (and the product) to reach its full potential, research must only be the start of a process that goes from insight to impact.

In this talk, we’ll explore a new 6-step framework to guide UXR insights to measurable end-user impact. This presentation will share how to identify and fill gaps in product knowledge, effectively communicate your insights, and measure your impact on the end user. You will learn about the theory and practice to feel confident using the framework.

Simon is a researcher with over a decade of experience working on human perception. His background includes a Ph.D. in human perception, working in startups, academia, and healthcare. Throughout all this, his focus has been generating real-world impact from research. He is currently a senior UX researcher with Thomson Reuters, working on legal technology products.

Connect with Simon
at www.drsimonlandry.com
on Twitter @drsimonlandry
on LinkedIn

This is a FREE event thanks to our friends at Volta and ResMed. There will be time for some Q&A and networking.

The meetup will take place in Volta's mezzanine floor classroom. Here is the best way to access the classroom:

1. Enter the building through the front steps on Barrington Street.
2. Once inside, head up the escalators. Check-in with security at the lobby.
3. Head down the hall and use the elevators. Choose M for the Mezzanine.
4. On the Mezzanine floor, proceed down the hall until you see the classroom.

We look forward to seeing everyone! 👏