Userpalooza Book Launch with Nick Bowmast

We're excited to host the Sydney Book Launch for Nick Bowmast's new User Research book, USERPALOOZA.

Nick is an internationally recognised design researcher who has worked in Europe, US as well as Australia and his home base New Zealand.

ABOUT USERPALOOZA:
Today’s brands aspire to be user-centred. They talk of ‘putting the customer at the centre of everything we do’. This book shows you how to do the opposite – to put yourself at the centre of everything the customer does. USERPALOOZA is a guide to conducting field research to meet and understand the people you’re designing for, to bring their voices, experiences and realities to bear on the way you bring a product or service into their world.

DURING THE MEETUP:
Nick will discuss these themes in the book, and talk through some of the realisations writing the book forced him to address, which are worth reflecting on as researchers. He'll also share why he wrote the book and who it's for.

FOOD & DRINKS
There will be plenty of pizza, beer, wine, and non-alcoholic drinks.

BOOK REVIEWS
“This book marries industry-leading design strategy with hard-won practical experience delivering actionable fieldwork. Whether you’re just starting out with field research or an experienced anthropologist – USERPALOOZA will inspire you to find the next level of your research craft.” - Andrew Harder. Director of Design Research & Strategy, eBay

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“USERPALOOZA is one of those genuinely useful books. It offers practical advice that never loses sight of the fact that our users are always first and foremost human beings. Add it your reading list and your book shelf.”

• Genevieve Bell. Anthropologist, futurist & Intel Sr Fellow

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Find out more about Nick at www.bowmast.com
More about the book here: https://userpalooza.co.nz/