What Real-World UX Design Actually Looks Like
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I often connect with aspiring designers, and a pattern shows up almost every time. Most of us are taught to follow design thinking step by step - competitor analysis, personas, user journeys, and other familiar frameworks. These methods are important, but in the real world, they’re rarely the end goal.
In many enterprise teams, designers are not asked to “deliver” personas or journey maps. Those activities may be handled by a CX team or even outsourced to an external agency. So this raises some honest questions:
- What does a practical design framework look like inside large organizations?
- How do you conduct user research when time, access, and ideal conditions don’t exist?
- What are the real deliverables that actually matter to the business—and why?
This session is a grounded discussion based on real enterprise and Indian work experience. We’ll talk about how design really happens on the ground, the gap between theory and practice, and the skills designers need beyond design tools and methods.
If you’ve ever wondered whether design skills alone are enough—or what it truly takes to succeed as an experience designer in real-world teams—this conversation is for you.