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Designing Clarity Before UX Had a Name

If you work in UX, product, service, or information design; data visualization; or user research β€” or if you simply care about how design shapes understanding β€” then this event is for you!

100 years ago in Vienna, Marie and Otto Neurath, along with Gerd Arntz, created the International System of Typographic Picture Education (ISOTYPE), a design system that transforms data into understanding. This was long before UX even existed.

πŸ‘‰ Join us on Saturday, January 31, 2026 at 2 PM
for a group visit to the Neurath exhibition, "Knowledge for All", at the Wien Museum.

We'll walk through the exhibition together, after which we'll have drinks and discuss one central question:

What does it mean to design like this β€” today?

We'll connect their ideas to today's UX practices:

  • How do we design for clarity and accessibility at scale?
  • How do diverse roles align around one shared model of meaning?
  • And, most fascinatingly, how would the Neuraths approach our challenges now?

Action items

  1. Select "Attend" to attend the event
  2. Purchase your special exhibition ticket (only the permanent exhibition is for free)
  3. Meet us at the entrance at 2 PM

Photo copyrights: Housing density in cities: Β© Bibliographisches Institut AG, Leipzig / Gesellschafts- und Wirtschaftsmuseum Wien, Archive: University of Reading – Otto & Marie Neurath Isotype Collection. Marie Neurath: CC BY-NC-ND 4.0 link Photos of the exhibition: Klaus Pichler, Wien Museum

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