In a fast-paced agile environment, UX professionals often pull from their well-established toolbox of tried and true methods and practices to quickly and effectively solve user problems. However, it is sometimes necessary to seek out alternative methods which satisfy the unique needs of a particular project. In this month's session, Erin Steed and Tony Bergstrom of D2L share their experience with the Kano model.
The Kano model, a customer satisfaction model created by a Japanese academic, is used to identify the delighters, must-haves and less relevant aspects of a user’s experience with a design. To evaluate the Kano model as an effective tool for an upcoming project, the product design team at D2L tested it with a feature-rich prototype which already had significant qualitative feedback. Through experimentation and iteration, the model proved useful by quantifying qualitative results, validating individual features and informing business decisions.
Tony and Erin will discuss why D2L chose to investigate this model, explain how the data is compiled and provide insights into lessons learned along the way.
