As designers, it is often second-nature for us to advocate for and empathize with end-users and customers. But in order for our solutions to be robust and sustainable, it is crucial to empathize with our business stakeholders as well.
In this talk, Computer Scientist, business-grad and designer, Ali Rushdan Tariq, will be discussing how listening to and tailoring our solutions to business goals will make us better designers. While he cannot guarantee that this talk will take the place of an MBA education, he will share a few tips and lessons learned from business school and argue how they can be applied to the practise of design without feeling like losing your soul.
Ali is a Design Lead at the Manulife RED Lab, where he helps untangle business problems through the lens of user-centered design. Previously, after earning his MBA from Ivey Business School, he decided to ditch the corporate life in favour of running a startup out of Velocity Garage. His writings on creativity, innovation, and design have been published on various outlets including Fast Company and the InVision blog.