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January 2022: Thought Leadership - a conversation with Margot Bloomstein

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Mark C. and Megan P.


We're bringing back a favourite uxWaterloo and Fluxible speaker!

Some of you might wonder what it takes to share your ideas and expertise with the world. If you want your thought leadership to have more permanence, serve as a reference to colleagues in the industry, or help establish your brand with a broader audience, it might be time to think about a talk, a book, or some other vehicle to help your ideas stick.

In a discussion with Margot Bloomstein, author of Trustworthy, we’ll talk about how to determine the right platform for your ideas, approach the proposal process, traditional vs. hybrid publishing models, and working with a developmental editor to polish your ideas. Bring your questions!

You may know Margot Bloomstein from content strategy or design conferences, where she’s taught workshops and keynoted events for more than a decade. A working content strategist for more than 20 years, she’s consulted with clients in a range of industries, from software-as-a-service to sex toy retailers and footwear technology to 401(k)s. She’s the author of the industry mainstay Content Strategy at Work and the new Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap. Margot teaches in the content strategy graduate program at FH Joanneum University in Graz, Austria, lectures around the world about brand-driven content strategy and designing for trust, and tweets prolifically at @mbloomstein.
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