Value and Pricing Along the Customer Journey

Note Event Moved to 11th Floor at Harbour Centre (555 West Hastings)

At then end of the day service design needs to be as much about communicating and delivering value as it is about experience. Customer journey maps can be used to organize this. The goal of this Meetup is to have an open discussion on how to weave concepts from value management into the customer journey map. We will begin with a short discussion of key concepts and then actually try this on a customer journey map.