Digital Dinner: Google AdWords Workshop - Lead gen for professional services

This is a hands on Google AdWords training workshop. There will be a short presentation covering the ideas and theory then we'll get hands on using the tools.

Feel free to bring a laptop or just watch and learn.

The goal of lead generation is to get new prospects into the lead tracking system and ultimately make more sales.

This process starts by obtaining basic info, name, email, phone number and then progressing to getting more detailed information.

Google AdWords is amazing for generating leads.

You can use Google AdWords to put your ad on the front page of Google. If you can identify the customers that need your product or service just when they are looking for it you are in the sweet spot.

With AdWords you can;

• Target customer who are in market for your product or service

• Target customers in various stages of the sales funnel

• Customize the message for each stage of the sales funnel

• Track what customers search for and personalise your message for their needs

• Track the return on ad spend down to the $$$

• Grow a strong database of hot leads

What We Will Cover

• How to track performance of your lead generation campaigns

• How to optimize lead generation campaigns

• How to identify the best keywords for lead gen

• How to write killer ad copy

Don't Take Our Word For It

"Mike was very helpful in understanding our fairly complex onboarding process, and working closely with us on getting Google Analytics to accurately track click-throughs." Steve Vangasse (https://www.google.ca/webhp?sourceid=chrome-instant&rlz=1C5CHFA_enCA713CA713&ion=1&espv=2&ie=UTF-8#q=knowndigital&lrd=0x5486717986699681:0x720b98f1fe1b3a66,1,)

Agenda

18:00 - 18:30 - Welcome - get a seat and get connected to the WiFi

18:30 - 18:45 - Introduction

18:30 - 19:30 - Brief presentation and topics to be covered

19:30 - 20:30 - Open workshop & questions

20:30 - Finish up and networking

Who Should Come?

Everyone! but in particular any looking to learn more about digital marketing for professional services.

Come and learn more about Google AdWords and how it can help your business grow. We'll learn the skills and techniques of experienced professionals. This is an open meetup for all of the digital marketing community. From the novice looking for some top tips to pros wanting to share ideas and collaborate.

Our Speaker

Michael Acland King (https://ca.linkedin.com/in/michaelaclandking) is a paid search marketing specialist.

He founded Known Digital (https://www.known-digital.com/) a paid search marketing agency in Vancouver and regularly runs advanced AdWords Training Workshops (https://www.known-digital.com/services/digital-marketing-training/adwords).

Michael is an experienced trainer and brings a technical data driven approach to marketing and measuring performance.