Digital Dinner: Conversion Rate Optimization - How to optimise for sales

This is a hands on Conversion Rate Optimization Workshop. We will cover the tools and the theories and then we can get hands on with your websites.

Feel free to bring a laptop or just sit back and listen.

Driving more traffic to the website is the primary goal for most digital marketers, but the job doesn't stop there. How do you insure those visitors turn into customers?

We measure the performance of website and then optimize the website for conversions. The idea is to increase the number of visitors that convert.

We use conversion rate optimization or CRO to reinforce the marketing messages.

We ask questions like;

• Are there supporting testimonials?

• Are the forms simple?

• Is the customer journey efficient?

What We Will Cover

• How to identify what needs testing

• How to set up a CRO experiment

• How to measure performance

• What to do next

Don't Take Our Word For It

"I have found Mike to be massively knowledgeable on a vast array of subject and eager to share that knowledge. He's both a first rate trainer and also technically massively proficient As an individual Mike is a friendly, enthusiastic and hard working and nothing is too much effort for him." Michael Chang (https://ca.linkedin.com/in/michaelaclandking)

Agenda

18:00 - 18:30 - Welcome - get a seat and get connected to the WiFi

18:30 - 18:45 - Introduction

18:30 - 19:30 - Brief presentation and topics to be covered

19:30 - 20:30 - Open workshop & questions

20:30 - Finish up and networking

Who Should Come?

Anyone thats wants to learn more about implementing a Conversion Rate Optimization strategy. In particular digital marketeers, business owners and designers.

Come along, if you want to;

• Learn more about Conversion Rate Optimization

• Share ideas & experience

• Develop new techniques & skills

This meet up is open to all from the community.

Our Speaker

At his old agency, Search Star (https://www.search-star.co.uk), Michael Acland King (https://ca.linkedin.com/in/michaelaclandking) helped found the conversion rate optimization team and develop the product in to a full service.

Now living in Canada he founded the Vancouver based agency Known Digital. They specialise in paid search marketing and conversion rate optimization.