Rebranding Yourself After 50: Shaping the Next Chapter of Your Life

WE'RE IN THE IDEAS/CAPPUCCINO ROOM OF WAVES CAFE, 900 HOWE ST., Vancouver, and our next Meetup will be Thursday, Oct. 9 from 5 - 7 p.m. A fee of $5.00 is being charged to help defray the cost of the room rental and can be paid through my PayPal account. I have been advised that Meetup tacks on a service fee of $1.44. So the total will end up being $6.44. But here's the good news. It's up to you if you wish to purchase a refreshment.

Thank you for your understanding.

Topic de jour: Rebranding Yourself After 50: Shaping the Next Chapter of Your Career

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Learning Objectives

• Understand what “rebranding” means in a mid- or late-career context.
• Explore your motivations, strengths, and transferable value.
• Practice articulating your “new story” to others with clarity and confidence.
• Leave with an actionable insight about your next steps.

Here's the Plan:

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1. Welcome & Framing

• Briefly define rebranding in mid-career: changing how you’re perceived while honoring your expertise

2. Self-Reflection: Mapping Your “Why"

• Why am I considering rebranding now?

3. Dyad Discussion: “When” and “Where”

• When in my life/career did I last successfully pivot? What did I learn?
• Where do I see opportunities for this new brand to be visible (LinkedIn, volunteering, networking groups, speaking)?

4. Triad Activity: “How” and “What”

• How I want to be perceived differently (style, language, visuals, networks).
• What concrete step I can take in the next 30 days to embody this new brand.

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5. Whole-Group Debrief & Insights

• “What surprised you about how others see your new brand?”

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6. Short Story and a Question

• Short Story Example: The Story of Vera Wang

Lorne Prupas, A.C.C., Ph.D., Certified Executive Coach
Ivry Consulting Services
**www.ivryconsultingservices.com**