Rebranding Yourself After 50: Shaping the Next Chapter of Your Life

WE'RE IN THE IDEAS/CAPPUCCINO ROOM OF WAVES CAFE, 900 HOWE ST., Vancouver, and our next Meetup will be Thursday, Oct. 9 from 5 - 7 p.m. A fee of $5.00 is being charged to help defray the cost of the room rental. You may pay in cash when you arrive. (PayPal is no longer being used for this charge.)

Thank you for your understanding.

Topic de jour: Rebranding Yourself After 50: Shaping the Next Chapter of Your Career

***

Learning Objectives

• Understand what “rebranding” means in a mid- or late-career context.
• Explore your motivations, strengths, and transferable value.
• Practice articulating your “new story” to others with clarity and confidence.
• Leave with an actionable insight about your next steps.

Here's the Plan:

***

1. Welcome & Framing

• Briefly define rebranding in mid-career: changing how you’re perceived while honoring your expertise

2. Self-Reflection: Mapping Your “Why"

• Why am I considering rebranding now?

3. Dyad Discussion: “When” and “Where”

• When in my life/career did I last successfully pivot? What did I learn?
• Where do I see opportunities for this new brand to be visible (LinkedIn, volunteering, networking groups, speaking)?

4. Triad Activity: “How” and “What”

• How I want to be perceived differently (style, language, visuals, networks).
• What concrete step I can take in the next 30 days to embody this new brand.

***

5. Whole-Group Debrief & Insights

• “What surprised you about how others see your new brand?”

***

6. Short Story and a Question

• Short Story Example: The Story of Vera Wang

Lorne Prupas, A.C.C., Ph.D., Certified Executive Coach
Ivry Consulting Services
**www.ivryconsultingservices.com**