Growing Your Userbase with Better Onboarding

When

Networking: 5:30pm to 6pm (Hootsuite)

Event start: 6pm sharp (note that doors will lock after 6pm) to 7:30pm (Hootsuite)

The Talk

Frustration drives people to sign up for products in hopes of improving their lives. The space between the intolerable “before” and the ideal “after” is your project’s “improvement trajectory.” And once this is defined, it’s easier to identify key moments in the customer journey and match them to design patterns.

Samuel shares strategies that help you stop hemorrhaging signups. You’ll learn to create quality onboarding experiences that target your users’ frustrations and move them from A to B in their lives, instead of just A to B in your app.

About Samuel

Samuel Hulick is the author of The Elements of User Onboarding. He’s combined UX savvy and a cat-like curiosity for measuring UX impact to become an expert in onboarding. His approach is shaped by over a decade of web experience, theories taken from behavioural psychology, video game design, and even filmmaking.

Cost

We charging everyone $10 to attend the event. Our speaker is coming in from out of town for this talk and we are charging more than usual to cover his travel expenses. We will run it at zero profit.

A big thank you to our location sponsor!

Thank you to Hootsuite for hosting us! They have been incredible to work with and we appreciate their support! Also, a big thanks to our volunteer event organizers Niamh Redmond (Hootsuite) and Melissa Murray (Plenty of Fish).