Name: User Interviews: The Simple Secret to Fast Growth
Start: 2017-07-31T17:30:00-07:00
End: 2017-07-31T19:00:00-07:00
Location: Launch Academy

Learn how to get actionable insights from your users with Alex Au, former Head of Growth, Revlo!

Register on Picatic now for this free event: https://www.picatic.com/GrowFast

Understanding your users and their actions is imperative in building a fast growing startup. However, talking users is often neglected and put on the bottom of priority list. When startups get the chance to speak to their users, it can be tough to extract the actionable insights from them. So, how can you ask the right questions to the right users to receive feedback that is both honest and actionable?

Join the former Head of Growth at Revlo, Alex, as he shares his experience in building Revlo, the fastest growing startup from YC S16, and his framework behind gaining insights from users.

This is a hands-on workshop so expect to have pens, paper and laptops out, ready to do some work. Only 20 companies can join this workshop so please only sign up once per startup. You can have more than one person attend from each startup.

Alex will share insights on:

• Why understanding users lead to fast growth

• How to identify the appropriate users to interview

• How to segment users

• How to build value hypotheses

• How to create effective user interview questions

About Alex Au:

Alex developed and executed the growth strategy behind Revlo, the fastest growing startup in YCombinator Summer 16. He has grown the user base to over 7 million monthly users and 35,000 Twitch broadcasters. Before Revlo, Alex worked at Kiip, building partnerships with social and fitness apps, and attended Queen’s University where he studied business.

Agenda:

Introduction
Technique Walkthrough
Practice Run
Debrief

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User Interviews: The Simple Secret to Fast Growth

Launch Academy

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User Interviews: The Simple Secret to Fast Growth

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