So Cal STR/MTR Mini-Series - SESSION 2: Marketing, Design, and Hospitality

No matter if you are just throwing around the thought of investing in a short term or mid term rental -- or even househack -- or already own, we'll leave you with actionable steps + plenty of take homes to enhance your investment's performance and make it stand out from the crowd. With series co-host Dawn Asher we will dive into creative hospitality and design and everything in between. Our co-host Betsy Ma brings insight into the backbone of STRs from acquisition, operations, and day to day management. In collaboration with The David Greene Team So Cal, you'll be in good hands throughout your investing journey from purchase through the ongoing day to day of your investment.

SESSION 1: Acquisition, deal analysis and lending

• how to decide on an investing strategy
• how to analyze short term rentals and project expenses
• how to fund your next deal

SESSION 2: Marketing, Design, and Hospitality

• how to maximize your revenue, optimize your design investment, and stand out from the competition using “The Olive Jar” approach:
• Experiential marketing
• Inviting design
• Unforgettable hospitality
• how to build your brand identity as it serves your target traveler

SESSION 3: Operations, Systems, Automation

• all of the backend systems to support your hospitality business
• how to streamline your processes from the start saving you time + money
• how to build trust with your guests + team