Fashion is moving into the metaverse: creator and brand opportunities

Metaverse is Fashion’s next goldmine. Fashion NFTs have opened up various new opportunities; they are great story telling vehicles and exclusivity drivers and provide new sources of revenue to retailers and brands.

Is digital fashion the new freedom for unlimited creativity and identity? What are the ethical implications? And who owns our avatars in the Metaverse?

We will also cover:

• NFTs, Metaverse and Web3 and why Fashion industry is so perfectly matched (and ready) for this next wave of web.
• Opportunities for all stakeholders in the fashion industry and why you should take action fast

Event Schedule (EST Time Zone):
12:00 PM Main Event Kickoff in Zoom
Talk 1 - Why will we dress for the Metaverse? with Jade McSorley
12:20 PM Talk 2 - Fashion Is Moving Into the Metaverse -- Here's What to Expect with Nico Fara
12:45 PM Questions and Wrap-up

Talk 1

Fashion’s digital transformation will be a new way of dressing and consuming with the potential for environmental, psychological and social impact. Whilst digital fashion is innovative and, potentially, a sustainable way to create and communicate collections, there is little attention to the consumer’s needs and how this may impact the way we consume and see ourselves. Is digital fashion the new freedom for unlimited creativity and identity? What are the ethical implications? And who owns our avatars in the Metaverse? This talk touches upon some of the key questions of my PhD research.

Talk 2

Metaverse is Fashion’s next goldmine. Fashion NFTs have opened up various new opportunities; they are great story telling vehicles and exclusivity drivers and provide new sources of revenue to retailers and brands. On the other hand, Web3 offers the fashion community solutions for their long concerns around sustainability, supply chain traceability and more significantly accessibility and diversification.

This is by far the biggest transformation for the fashion industry; some big brands like Nike and Adidas have already taken significant steps in this space and there is a lot more to come.

As a retailer or brand, you have many ways to get onto this train as soon as possible; however, a positive outcome and successful user adoption requires a careful analysis.

In our upcoming talk, you’ll learn about:
• NFTs, Metaverse and Web3 and why Fashion industry is so perfectly matched (and ready) for this next wave of web.
• Opportunities for all stakeholders in the fashion industry and why you should take action fast
• How you can best enter the space to have a successful presence in the future of the internet

Bios

Jade McSorley, PhD researcher at the University of Creative Arts and Co-founder at LOANHOOD

Jade McSorley is a PhD researcher at the University of Creative Arts. Her research focuses on the digital transformation of fashion through a consumer perspective, to understand the connection between digital identity and fashion consumption. She is also the co-founder of the fashion rental community LOANHOOD. Her experience as a fashion model for 14 years has a huge impact on her work and her advocacy for a more sustainable fashion future.

Nico Fara, CEO at Chief Metaverse Officer™

Nico Fara is a web3 strategist, tech futurist, executive consultant, engineer and serial entrepreneur with deep expertise in the retail and tech industries.

She’s the founder and CEO of Chief Metaverse Officer™, a leading metaverse SaaS and consultancy company working with the world's top brands and retailers on strategizing, designing and executing their web3 presence through metaverse, NFTs, gaming, virtual fashion, and other technology solutions in sustainable, accessible and inclusive ways.

Nico Fara is also the founder of Queendom™, the first-ever decentralized metaverse platform created and led by women and minorities, that is onboarding and empowering women, LGBTQ, BIPOC and individuals with differing cognitive or physical abilities by offering them a safe and thriving environment with minimal barriers to entry.