Event toolbox: a structured guide to running events to come back to + a workbook

# Event toolbox: a structured guide to running events to come back to + a workbook

How to start, adjust as you grow, and run offline events that people want to come back to. This interactive workshop takes you from the essentials of planning a functional event to creating a community of people around it that will become your best ally. You will learn about mechanics and tools to help you run in-person events for up to 25 people and will take home a printed workbook to design your first (or your next) event.

Who is it for?

• For independent organisers getting ready to start running their own events.
• For community organisers aiming to create an event program that will facilitate building connections within the community.
• For team leaders and managers who want to organise team events that bring people closer together.
• For course and workshop leaders to run events that deliver content in a welcoming and memorable way.

Format:
A hands-on presentation with a coffee break in the middle is followed by a mini-discussion session between participants to bounce ideas, hear each other’s feedback and connect. A round table Q&A session with Sasha Chagina concludes the workshop.

About the lecturer:
Sasha Chagina is an artist and the founder of the Creative Coffee Chat community. She has organised 50+ events for creative professionals in Prague over the last 4 years. She gained her initial experience at organising events first as an art college lecturer and then as an assistant at the Automotive News Europe international conference.
She started regular discussions for Prague creatives in 2022, the initial meetings grew into a community with an events offer ranging from workshops to city walks, discussions, community gatherings, on stage presentations, drawing sessions and online events.

# Content

### Foundation

Finding your event’s formula: format, target audience and value that will set your event apart.

### People

Who is your audience, where to meet them and how to earn their trust.

### Planning

Assets inventory, initial investment estimate and research.

### Price

Setting the initial price, adjusting the price and introducing it to your customer.

### Marketing

From bringing in your first customers to getting your events all sold out.

### Customer experience

Plan communication before, during and after your event.

### Location

Mechanics to set up a space where it’s easy for people to interact, learn and feel welcome.

### Prototyping

Put your ideas to test and learn from the feedback.

### Day of event checklist

Tools to stay calm and in control when things don’t go as planned.

### Your next event

Plan and organise recurring events.

### Hospitality - the secret sauce

Design events people want to come back to.