Data Talk - Beyond the Lie Factor

🕘 Schedule:
5:00 PM – Registration, networking and pizza
5:30 PM – Beyond the Lie Factor: Modern Lessons in Misleading Data Visualization presentation
6:30 PM – Networking

📊 Beyond the Lie Factor: Modern Lessons in Misleading Data Visualization
Data visualizations are powerful tools for communication, but a single design misstep can completely warp the audience's conclusions. Whether accidental or intentional, choices like truncated axes, improper area encoding, and dual-axis layouts frequently distort the reality of the underlying data. This session dives deep into the science and psychology behind these distortions to help you recognize and avoid common visual pitfalls.
Presented by Jacob Lower, this talk builds from Tufte's foundational Lie Factor through to recent empirical findings from the CHI and IEEE VIS communities to provide actionable, research-backed guidance for the data community.

🎯 Why Attend?
Whether you're a data professional, analyst, designer, or simply curious about visual communication, this session will help you:

• Identify the psychological factors and design flaws that accidentally or intentionally distort data visuals 🧠
• Apply recent empirical findings from the CHI and IEEE VIS research communities to your day-to-day work 🔬
• Implement practical, research-backed guidance to ensure your charts accurately inform rather than mislead 📐
• Connect with fellow data enthusiasts 🤝
• Enjoy great conversations over pizza and refreshments 🍕🥤

Cost

• Free for Victoria Data Society members.
• $10 cover charge for non-members (pay at the door).

⭐ Become a member and attend this and other Data Talks for free for the year.

Venue Redbrick — 1515 Douglas St #520

We can't wait to see you there!
Victoria Data Society 🌿