Smart Reads Discussion

### Smart Reads: What’s in It for Them? by Joe Polish

In this session, we’ll explore key insights from What’s in It for Them? by Joe Polish, often called “the most connected person on the planet.” Polish shares strategies for building deep, meaningful connections by shifting the focus to others.

✔ How to create real relationships by prioritizing others' needs
✔ How to avoid superficial connections and transactional networking
✔ How to handle intimidation and protect yourself from “takers”
✔ How marketing principles apply to genuine human connection
🔥 Let’s go beyond theory – let’s apply these insights and make them work for us!

What's the concept?
I am convinced that effective networking can be learnt. In the Smart Reads Series, we explore key aspects of successful networking through books that offer unique perspectives on relationship-building, influence, and connection strategies. We start with a brief summary of the book’s main takeaways, followed by a practical discussion on how to apply these insights.

💡 This is NOT a book club – it’s a strategy exchange! Whether you’ve read the book or not, this is your chance to discover fresh networking approaches and refine your own strategy.