WP Meetup Vienna (March) – Marketing, AI & The Future of Social

Join us for an evening about visibility, marketing, and rebuilding digital communities in a post-AI world.
This Meetup explores how we build presence and trust online today. From marketing WordPress products in an era of AI-generated noise to rethinking what healthy social media could look like, we’ll examine how developers, founders, and digital professionals can stand out, without losing authenticity.

Instead of growth hacks and algorithm chasing, expect strong opinions, practical experience, and plenty of room for discussion.

🕡 18:30 live, SAE Vienna, Kaisersaal

⏱️ 18:45 – Rodolfo Melogli
“Marketing for Developers After AI + Live WooCommerce Q&A”
Marketing for developers has changed fast. With AI making content cheap and abundant, volume is no longer an advantage, it’s noise.
In this talk, Rodolfo Melogli explains why personality, taste, and a clear point of view are now the real differentiators, especially for developers building WordPress products, plugins, or services.
You’ll learn how to build a recognizable presence in public without chasing algorithms or trying to become an influencer. Instead, we’ll explore practical ways to turn everyday developer work, shipping features, solving support tickets, sharing opinions into marketing that actually works.
The session concludes with a live WooCommerce Q&A, applying these ideas to real-world product and growth challenges developers face today.

Rodolfo is an author, WooCommerce expert, and founder of Business Bloomer, Checkout Summit, and WCWKLY. He has worked as an independent WooCommerce freelancer since 2011, helping entrepreneurs and developers overcome their WooCommerce challenges. Outside of work, he enjoys traveling, playing tennis and soccer, and of course, wood-fired oven pizza.

⏱️ 19:45 – Michael Eisenriegler
black•box 2026: Social Media as It Should Be
Founded in 1992, Black•Box was Austria’s first online community and anticipated many features that define today’s social media platforms. But back then, there were no manipulative algorithms, no bots, and far fewer trolls and fake accounts.
In this talk, Michael Eisenriegler shares how the original spirit of Black•Box can be revived using modern technology. The goal: to create digital spaces where people feel comfortable, connect meaningfully, and can truly relax online again.
We bring the “Social” back into Social Media.

Michael Eisenriegler (born 1964) studied Communication Science and Political Science and has been working with digital networks as human communication spaces since 1990. He is co-founder and managing director of MediaClan GmbH and GenSoup GmbH. His focus areas include integrated communication strategies, social media consulting, and online genealogy. He also teaches Online Journalism at the University of Vienna.

Whether you’re building WordPress products, running an agency, experimenting with AI-driven marketing, or rethinking what digital communities should look like in 2026, this Meetup will give you practical insights, fresh perspectives, and great conversations with fellow web professionals.

See you in Vienna! 🍻

★ Speaker wanted! Please contact Dominik Liss
★ Hosts: Martin Mucha, Helmut Wandl & Dominik Liss

🕡 18:30 live, SAE-Vienna, Kaisersaal

🕘 20:45 Lokalwechsel: diesmal müssen wir eine Alternative zum „Stuwer“ am Schottentor finden, https://stuwer.com

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Many thanks to our sponsors:

💛 Martin Mucha e.U. https://martinmucha.at

🩵 Helmut Wandl https://helmutwandl.com

💜 Dominik Liss https://dominikliss.com

💚 WP-Stars – WordPress agency for complex platforms, e-commerce and website. https://wp-stars.com

🧡 SAE – Austria's leading addresses for education and training in the media sector. https://sae.at

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