Winter talk: Marketing meets Data Science: Predicting Customer Lifetime Value

For the xmas special we are happy to announce that Prof. Thomas Reutterer, Head of Institute of Service Marketing and Tourism at WU Wien, will speak about data driven marketing. https://www.wu.ac.at/sm/institute/meet-our-team/reutterer/

"Information technology and the way customer centric firms interact with
their customers changed the face of marketing. Against this background,
marketing analysts use data from a firm’s customer transaction database
to answer forward-looking questions such as: (1) Which individuals are
most likely to be active (or inactive) customers in a future period of
time? (2) What will the aggregate and disaggregate purchase patterns
look like for a group of customers in the future period? (3) What is the
“customer lifetime value” (CLV) of those individuals listed in the
firm’s database? In the talk I will highlight methods which aim at
answering these questions."

We will meet on Tuesday, December 18th, 18:00 in SR 5 at Fakultät für Informatik, Universität Wien.

As usual, after the talk we can exchange thoughts, create new ideas, network, have fun....

Looking forward to seeing many of you there!