Name: Visual Fields Keynote — Beyond Pretty: Strategic by Design ♟️🎨
Start: 2025-11-25T18:30:00+01:00
End: 2025-11-25T20:30:00+01:00
Location: Kulturhaus Helferei

**When does design become more than make-up — and why does the path lead from screen to strategy?**

Design today is more than beautiful interfaces. It’s a mindset that drives change — transforming not only what we create but how we think.

In his keynote, designer **David Dudler** shows us how strategic design connects UX and service design, helps solve complex challenges, and creates lasting impact — turning design from decoration into direction.

David, a Swiss art director and graphic designer, has worked across UX, service design, and brand strategy. With experience in design leadership, customer experience, and creative direction, he focuses on how thoughtful design delivers real value. Join us on **November 25** as he shares why the future of design starts with thinking.

**In David’s talk, you will learn about:**

* How design combines strategy with vision, innovation, and transformation.
* The goal of long-term impact and differentiation.
* Why design means conceptualizing and deciding, not just creating.
* How strategic thinking strengthens collaboration and creates meaning in the everyday lives of designers.

**Connect with him on LinkedIn**
[linkedin.com/in/david-marc-dudler-01932b63](http://linkedin.com/in/david-marc-dudler-01932b63)

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📅 **Keynote Schedule**

* 6:30 PM → Doors open
* 6:45 PM → Keynote + Q&A
* 7:30 PM → Networking

**✨ What you can expect:**

* No dress code.
* People speaking English, German, and more.
* People looking to learn about strategic design and its impact.
* Free beverages.

📍 **Location**
Join us at Kulturhaus Helferei in Zürich, near the Grossmünster in Niederdorf.
(Station Helmhaus, Tram nr. 4, 11, 15)

⏰ **Timing**
Tuesday, November 25, 6:30pm – 9:00pm

🔗 **Community Link**
Join us on Discord to receive event reminders and connect with other members.
➡️ [discord.gg/PAyRBDhKkk](http://discord.gg/PAyRBDhKkk)

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**About us**
Visual Fields is a network of design and creative professionals built for people to connect, support, and share with fellow experts.
[visualfields.ch](http://visualfields.ch/)

**Discover our events in Basel & Zürich!**
[Basel's Meetup Group](https://www.meetup.com/visual-fields-basel/)
[Zürich's Meetup Group](https://www.meetup.com/visualfields/)

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**Event Policies**

* ❗️We have a zero tolerance policy for discriminatory language or actions directed at gender, race, body, sexuality, ability, style, class, nationality, politics, age, and/or religion.
* ❗️Do not assume gender, sexual orientation, and/or other.
* ❗️Please ask for consent before engaging in any physical contact. We have a zero tolerance policy for unwanted physical and/or sexual contact.
* ❗️Please ask for consent before engaging in critique of work.
* And more...

Find all policies here ➡️ [experienc.es/policies](http://experienc.es/policies)
*By attending our events, you agree to our policies.*

Georg Neuner-Jehle

Evan S.

Visual Fields Zürich

Technology

Graphic Design

Film and Video Production

UI/UX Design

Industrial Design

Fashion Design

Game Design

Print Design

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Visual Fields Keynote — Beyond Pretty: Strategic by Design ♟️🎨

Design Strategy

Design Thinking

Service Design

Kulturhaus Helferei

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Visual Fields Zürich

Visual Fields Keynote — Beyond Pretty: Strategic by Design ♟️🎨

Visual Fields Zürich

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